Nike + Eminem = Charity
Thursday, August 31st, 2006Eminem has collaborated with Nike Inc. to create a limited-edition collection of Air Max sneakers to be auctioned for charity. Eight sets of the footwear — a total of 64 pairs — will be produced for the auction. Proceeds will benefit Eminem’s Marshall Mathers Foundation, which provides funds for organizations working with troubled youth in southeast Michigan and ninemillion.org, a global campaign to bring education and sports programs to children in refugee camps across the globe.
The sneakers, autographed by Eminem, will be auctioned at Nike stores in London, Berlin and Paris and on the eBay Web site over a four-week period. The auction starts Thursday at Niketown in London and on eBay Sept.12.
Via Phatgnat

