Paxahau packs the house - 08/30/06 - The Detroit News Online

W hat started as a project in Jason Huvaere’s basement has become a globally recognized force in the electronic music community.Now if only someone could learn how to properly pronounce its name.

Paxahau Promotions Group president Huvaere — no stranger to mispronunciations himself, given his tricky, vowel-heavy last name (which, for the record, is pronounced WHO-varr) — says he’s heard all manner of goofy pronunciations of his company’s name over the years.

“The funniest one I get is ‘Packs the house,’” says Huvaere, 32. “People hear the name in conversation as opposed to seeing it in print, and that’s what they think it is.”

In a sense, that’s what Paxahau — pronounced PACKS-uh-how — does: packs the house. The Ferndale-based company produces around 20 electronic music events a year in Detroit, each drawing hundreds of hipsters and electronic music fans in a crowd of sweaty, gyrating bodies.

In May, Paxahau pulled off its biggest event yet, producing the seventh annual Memorial Day techno festival in Hart Plaza.

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